Digital Marketing Specialist.

DIGITAL MARKETING SPECIALIST

Our Client is a global medical device company serving markets across more than 100 countries. As they continue to strengthen their marketing function, they are creating a dedicated Digital Marketing Specialist role to build digital capability across their brands and international markets. This is a wonderful opportunity to make your mark and develop your career in an ambitious, growing organisation. The role is office based for the first 6 months then hybrid working (1-2 days from home).

Working closely with the Group Marketing Manager and Brand Managers, you will bring digital expertise to the team, supporting the delivery of effective digital activity today while helping to build the systems, processes and capabilities needed for future growth.

You will join a collaborative, supportive team and develop a broad digital marketing skill set within an international business. You will have the opportunity to learn, take ownership and grow your responsibilities as the company’s digital needs evolve.

Key responsibilities

Digital marketing and channel enablement

• Support the planning and delivery of a prioritised digital marketing roadmap aligned with the company’s commercial and brand objectives.
• Work with Brand Managers to translate brand plans into effective digital campaigns and customer journeys.
• Help the wider Marketing team create and distribute engaging digital content through practical tools, templates, guidance and channel best practice.
• Support the planning and optimisation of paid, owned and organic digital activity across relevant channels.

Websites, SEO and performance

• Manage and continuously improve Shopify websites, including content, user experience, SEO, lead generation and conversion.
• Support website redevelopment and other digital projects, coordinating with agencies, developers and specialist suppliers where required.
• Establish and maintain meaningful digital marketing KPIs, analytics and reporting.
• Use performance data to identify opportunities, make recommendations and support continuous improvement.

Digital tools and future growth

• Support email marketing activity and the development of effective digital audience journeys.
• Act as the Marketing team’s digital point of contact, providing guidance on digital platforms, tools and best practice, and supporting the evaluation and development of solutions as the business evolves.
• Contribute to the evaluation and future development of CRM, marketing automation, e-commerce and direct-to-consumer initiatives as appropriate.
• Support the development and delivery of digital education, webinars, training content and other scalable digital programmes.

Collaboration and capability development

• Develop practical processes and ways of working that improve digital marketing efficiency and consistency.
• Share knowledge and support the digital development of the wider Marketing team.
• Build strong relationships with Brand Managers and internal stakeholders, as well as external agencies and technology providers.
• Keep up to date with digital marketing developments and bring forward ideas that can improve the company’s digital marketing capability.

Qualifications, Skills, Experience Required

• 3 rd Level qualification in Marketing, Communications or a related field.
• Minimum 2 years of experience in digital marketing or performance/content driven roles.
• Solid understanding of content marketing, marketing automation and analytics.
• Experience using email marketing platforms is advantageous.
• Strong organisational, analytical and stakeholder management skills.
• Excellent communications skills

Salary & Benefits

• Salary DOE
• Company pension, Health Care, 22 days holidays, EAP, Staff days out